About Selena

Hi! Thanks for visiting Eterno Beauty. 

I’m Selena Lotto, master cosmetic tattoo artist and owner of Eterno Beauty, Italian born and happily settled in my studio in Bondi Junction, Sydney.

I’m very proud of my work, it’s been an 11 year journey to evolve techniques that result in a natural permanent makeup look. I also have 10 years experience as a professional makeup artist for fashion and tv, an essential skill that brought me a deep understanding of female beauty needs, sense of proportion and good taste.

My professional formation started with the BCM Academy of Milan in 2009, followed by world Master Ennio Orsini in Italy and Rebecca Chung in Hong Kong at the Princess Brows Academy, where I won as the best PMU 2016. In 2017 I conducted my own masterclass in eyebrows feathering, ombre brows and lip blush in Manila at the Makati Medical Centuria. In 2019 I spent time in Moscow, with my colleagues in the permanent makeup industry, to learn and further enhance my techniques.

I am continuously refining and never stop chasing the highest level techniques that create a quality, contemporary and natural look.